Visiting Billund for LEGO Fans

[From the questions: What else is there to see and do for the LEGO Fan in Billund other than LEGOLAND? Why should I visit Billund?]


Billund is a small town in the Jutland region of Denmark. It’s where LEGO was first developed and created and is some what of a Mecca for hard-core LEGO Fans. Many LEGO fans are drawn to the town because of the LEGOLAND theme park but there are many more LEGO themed things to see and do around the town.




One of the primary reasons for visiting Billund is to go to the LEGOLAND theme park. The park is primarily aimed at children but there’s still lots of fun things to see and do for adults in the park.

The Rides

Apart from the fun of being on a ride, the main reason to go on the rides is see the LEGO sculptures that may not otherwise be visible. This is particularly true of the Polar X-plorer, the Vikings River Splash, the Pirate Boats, the LEGO Canoe rides. The Mini Boats and LEGO Safari also provide close ups of the LEGO models though these are mostly visible from outside the rides.  There are quite a variety of rides from the sedate monorail or LEGOTOP to the high speed Polar X-plorer and X-treme Racers. 


LEGO is not cheap in Denmark. For the most part it’s not good value for money to purchase large sets at LEGOLAND but that doesn’t mean there aren’t other things you could purchase. Apart from the two shops near the entrance, there are smaller, thematic shops spread around the park and these are often worth looking at as they sometimes have unique souvenirs that cannot be purchased elsewhere in LEGOLAND. It might be an engraved lunch box, a mug with your name on it or a piece of themed LEGO wear – every small store has something special. There is also a discount store located between the Big Shop and the LEGOLAND hotel entrance. Don’t expect too much of a bargain, however, as it’s mostly clothing and novelty items.


Every LEGOLAND has its own Miniland and they are all quite different. Sure, there will be some buildings that you will see in more than one park but every Miniland is a reflection of its location has something unique that can only be seen at that park. Highlights of LEGOLAND Billund includes the working lock in the Switzerland section, the Nyhavn section of Copenhagen and the buildings styled on the original Miniland buildings. A fantastic overview of Miniland can be seen from the LEGOTOP ride.

Additional information

Miniland has thousands of tiny lights inside the buildings, the trains and streetlights. They are lit up at night and it adds a whole new dimension to the display. Worth seeing it you are there on a late opening night or staying at the LEGOLAND hotel.

Entry to the park is free from around thirty minutes before closing. The rides will probably be closed by then but you’ll be able to visit the stores and look around Miniland.

There is a lovely sculpture dedicated to LEGO and play located on the left hand side of the park entrance.




The ultimate place to stay in Billund is the LEGOLAND Hotel. The hotel is decorated throughout with LEGO theming and features a number of themed hotel rooms and play areas. Some of the rooms over look the LEGOLAND park and you can have the fun of watching it come to life (or close down at night).  There is also a small LEGO store located just inside the hotel foyer.


LEGOLAND Holiday Village

Part of the Billund Holiday Resort, the LEGOLAND Holiday Village provides options for families on a budget. LEGO themed rooms are available in the motel section or there is the option to stay in cabins or in your own tent or caravan. Scattered throughout the park are LEGO sculptures and it is a delight to walk through the grounds to find them all. The small store at the front of the Holiday Village sells LEGO along with other goods you might need for your holiday.

wolf at LLvillage


Town Centre

The Ideas House/Ole Kirk Christiansen House

Ole kirk House2

The Ideas House features a small museum of the history of LEGO products from their wooden toy beginning through to the modern era.  The display starts in the house that once belonged to Ole Kirk Christiansen, the original founder of the LEGO company and continues into a concrete building that appears to feature LEGO studs on its outside walls. Though the display is primarily for employees and not generally open to the public, it may be possible to arrange a viewing through your local LEGO User Group (LUG).  The historical displays, which were previously viewable within the windows of the building, have been removed but a more detailed history can now be seen as part of the LEGO House experience.

The LEGO House

Located across the road from The Ideas House is the LEGO House. This architectural marvel features interactive zones, a museum, three eating establishments and a LEGO store. Even with a full day it’s almost impossible to see and do every activity in the time available. The website has details of parking, opening times and entry costs.


Shopping in Billund

LEGO Store at the LEGO House

With the opening of the LEGO House in Billund there is now an official LEGO Brand retail store in the home of LEGO. Even though it is located within the LEGO House complex, there is no entry fee to visit the store and it carries a large range of LEGO products and souvenirs for the LEGO House.

The store is currently stocking the LEGO Tree of Creativity set which is exclusive to the LEGO store at the LEGO House. This set has limited availability and is restricted to two sets per person.


Monky Tonky Factory at Lalandia


Lalandia is an experience in itself with its water park, restaurants, bowling alley, ice skating rink, stores and other assorted activities. Within the retail area can be found the Monky Tonky Factory which sells a wide range of LEGO and sometimes features discounts on discontinued sets. There is also a LEGO sculpture of the store mascot. There is no fee to enter Lalandia and access the store.



On occasion, LEGO sets and LEGO branded/licensed items have been found in the supermarkets in Billund. Probably only worth checking if you have some spare time.

 Other places to buy LEGO

If you haven’t quite had your LEGO buying fix, you can also purchase LEGO products from the small stores at the LEGOLAND Hotel (inside the foyer) and the LEGOLAND Village (at the kiosk).


Billund Airport

Green LEGO sculpture


Installed in 2003, the green LEGO sculpture hanging from the ceiling at the Billund Airport goes by the name of “I was the one who gave permission to a slight degree of planting but after the holidays everything seems to have turned green” and was donated to the airport by Kjeld Kirk Kristiansen. It took just over a year to build and contains over 780 kilograms of LEGO.

LEGO Store


Within the secure departures area of the Billund Airport can be found a small LEGO store and this is your final opportunity to purchase LEGO products before leaving the home of LEGO.


Updated 8th March 2018

Visiting London for LEGO fans

[From the questions: Is there anything to do LEGO fan wise in London? Where are the LEGO stores in London? Where is the place with the LEGO statues?]

Updated 10th September 2015

Considering the size of the population, London is not very well serviced in terms of things to see and do for the visiting LEGO Fan. If you only have limited time in London, there is bound to be something you are able to see and do.

Official LEGO Brand stores

If you have never been to an official LEGO Brand Retail store, then you really need to go to at least one of these, as they are both reasonably easy to access. There’s not a lot of difference between the two and you could happily visit one without visiting the other. They are both located in large, busy shopping complexes so be prepared for potential crowds if visiting on the weekend. If you are able to visit early in the month you’ll be able to build the Mini Monthly Model Build. This is often very popular so it may be a busy time. Check the store calendar for exact dates. You can expect the store to have a large range of sets from various currently available themes. They may have some items that are not normally available from retailers in your country – like polybags, key chains, magnets and other LEGO themed products. There will also be a “Pick a Brick” wall where you can purchase LEGO pieces in bulk.

Details of the two stores:

London Westfield

Location: Ariel Way, Shepherds Bush, UNIT 1081, W12 7GF, London

Nearest Tube stations: Shepherds Bush; Wood Lane

Opening hours:  Mon-Sat: 10:00 – 22:00,  Sun:12:00 – 18:00

London Stratford

Location: Westfield Stratford Shopping Ctr, E20 1EH, Westfield Stratford City

Nearest train station: Stratford (Overground and DLR); Stratford International (DLR)

Opening hours: Mon-Fri: 10:00 – 21:00, Sat:9:00 – 21:00, Sun:12:00 – 18:00



Hamleys Toy Store is infamous for being the first place LEGO was sold in the UK. It should be high on the list of places to visit for any LEGO fan passing through London. Not only do they have a great range but the staff are also very friendly and helpful. Highlight of the visit is the display of LEGO sculptures featuring the Royal Family and a classic red telephone box.

Location:  188-196 Regent Street, London, W1B 5BT

Nearest tube stations are: Bond Street; Oxford Circus; Piccadilly Circus,

Opening hours: Mon-Fri: 10:00 – 21:00, Sat: 09:30 – 21:00, Sunday 12:00 – 18:00


windsor logo

LEGOLAND Windsor is located outside of London but is worth a visit if you have a day or two spare. Check the website for opening hours as it varies according to the time of the year and the day of the week. The park is usually closed over winter. Advance ticket purchase via the website may save you some time and money.

The park primarily caters for children so this will be reflected in the attractions. Having said that, each ride contains LEGO sculptures and artwork that may not otherwise be visible making it worthwhile visiting them all no matter your age! The Miniland section of the park is full of fantastic models and it is very easy to spend hours looking at all of the details. The Star Wars Miniland display is the best of the three European LEGOLANDs and is worth including as part of your visit to the park. We recommend clearing the memory of your camera and taking extra batteries, as there is a lot to photograph!

Pricing for LEGO products is comparative to other retail outlets in Europe but you may find a bargain in the Last Chance Marketplace.

Location: Winkfield Road, Windsor, Berkshire, SL4 4AY

Nearest train station: (from London Paddington) Windsor & Eton Central via Slough on the First Great Western; (from London Waterloo) Windsor & Eton Riverside on South West Trains. There is a shuttle bus service to the park near to the two train stations. There is an additional fee to catch the bus.

Harrods Toy Department


Hidden away in the toy department of the iconic London Department store, Harrods, is a magnificent scale model of the store built out of LEGO bricks by the team from Bright Bricks.


Location: 87-135 Brompton Road, Knightsbridge, London, SW1X 7XL

Nearest train station: Knightsbridge on the Piccadilly line. Use the Brompton Road exit. The store is also only a short walk from South Kensington station on the Piccadilly, District and Circle lines, and Sloane Square, on the District and Circle lines.

Opening hours: Mon-Sat: 10am – 9pm, Sun: 11.30am – 6pm (browsing only until 12pm)

London AFOL (Adult Fan of LEGO) meetups


The Adult Fans of LEGO in London have regular meetups on the second Monday of the month at the Princess Louise pub in Holborn from 6pm. Activities may include building with LEGO bricks, swapping minifigs or generally chatting about LEGO products. You must be over 18 to attend these meetings.

Further details can be found at the group’s Meetup page.


Though not strictly a LEGO themed activity, you might like to visit a newsagent (or larger supermarket) to look through the English magazines. There are currently four titles aimed at children (Friends, Chima, Ninjago and Star Wars) that may come with a free gift. Additionally, you may be able to pick up the latest edition of Blocks magazine.