Visiting London for LEGO fans

[From the questions: Is there anything to do LEGO fan wise in London? Where are the LEGO stores in London? Where is the place with the LEGO statues?]

Updated 10th September 2015

Considering the size of the population, London is not very well serviced in terms of things to see and do for the visiting LEGO Fan. If you only have limited time in London, there is bound to be something you are able to see and do.

Official LEGO Brand stores

If you have never been to an official LEGO Brand Retail store, then you really need to go to at least one of these, as they are both reasonably easy to access. There’s not a lot of difference between the two and you could happily visit one without visiting the other. They are both located in large, busy shopping complexes so be prepared for potential crowds if visiting on the weekend. If you are able to visit early in the month you’ll be able to build the Mini Monthly Model Build. This is often very popular so it may be a busy time. Check the store calendar for exact dates. You can expect the store to have a large range of sets from various currently available themes. They may have some items that are not normally available from retailers in your country – like polybags, key chains, magnets and other LEGO themed products. There will also be a “Pick a Brick” wall where you can purchase LEGO pieces in bulk.

Details of the two stores:

London Westfield

Location: Ariel Way, Shepherds Bush, UNIT 1081, W12 7GF, London

Nearest Tube stations: Shepherds Bush; Wood Lane

Opening hours:  Mon-Sat: 10:00 – 22:00,  Sun:12:00 – 18:00

London Stratford

Location: Westfield Stratford Shopping Ctr, E20 1EH, Westfield Stratford City

Nearest train station: Stratford (Overground and DLR); Stratford International (DLR)

Opening hours: Mon-Fri: 10:00 – 21:00, Sat:9:00 – 21:00, Sun:12:00 – 18:00



Hamleys Toy Store is infamous for being the first place LEGO was sold in the UK. It should be high on the list of places to visit for any LEGO fan passing through London. Not only do they have a great range but the staff are also very friendly and helpful. Highlight of the visit is the display of LEGO sculptures featuring the Royal Family and a classic red telephone box.

Location:  188-196 Regent Street, London, W1B 5BT

Nearest tube stations are: Bond Street; Oxford Circus; Piccadilly Circus,

Opening hours: Mon-Fri: 10:00 – 21:00, Sat: 09:30 – 21:00, Sunday 12:00 – 18:00


windsor logo

LEGOLAND Windsor is located outside of London but is worth a visit if you have a day or two spare. Check the website for opening hours as it varies according to the time of the year and the day of the week. The park is usually closed over winter. Advance ticket purchase via the website may save you some time and money.

The park primarily caters for children so this will be reflected in the attractions. Having said that, each ride contains LEGO sculptures and artwork that may not otherwise be visible making it worthwhile visiting them all no matter your age! The Miniland section of the park is full of fantastic models and it is very easy to spend hours looking at all of the details. The Star Wars Miniland display is the best of the three European LEGOLANDs and is worth including as part of your visit to the park. We recommend clearing the memory of your camera and taking extra batteries, as there is a lot to photograph!

Pricing for LEGO products is comparative to other retail outlets in Europe but you may find a bargain in the Last Chance Marketplace.

Location: Winkfield Road, Windsor, Berkshire, SL4 4AY

Nearest train station: (from London Paddington) Windsor & Eton Central via Slough on the First Great Western; (from London Waterloo) Windsor & Eton Riverside on South West Trains. There is a shuttle bus service to the park near to the two train stations. There is an additional fee to catch the bus.

Harrods Toy Department


Hidden away in the toy department of the iconic London Department store, Harrods, is a magnificent scale model of the store built out of LEGO bricks by the team from Bright Bricks.


Location: 87-135 Brompton Road, Knightsbridge, London, SW1X 7XL

Nearest train station: Knightsbridge on the Piccadilly line. Use the Brompton Road exit. The store is also only a short walk from South Kensington station on the Piccadilly, District and Circle lines, and Sloane Square, on the District and Circle lines.

Opening hours: Mon-Sat: 10am – 9pm, Sun: 11.30am – 6pm (browsing only until 12pm)

London AFOL (Adult Fan of LEGO) meetups


The Adult Fans of LEGO in London have regular meetups on the second Monday of the month at the Princess Louise pub in Holborn from 6pm. Activities may include building with LEGO bricks, swapping minifigs or generally chatting about LEGO products. You must be over 18 to attend these meetings.

Further details can be found at the group’s Meetup page.


Though not strictly a LEGO themed activity, you might like to visit a newsagent (or larger supermarket) to look through the English magazines. There are currently four titles aimed at children (Friends, Chima, Ninjago and Star Wars) that may come with a free gift. Additionally, you may be able to pick up the latest edition of Blocks magazine.

LEGO themed magazines

[From the question: Are there any LEGO Magazines available?]

Here are the details of the LEGO themed magazines that are currently available.


The LEGO Club magazine is an official publication produced by the LEGO Group. There are multiple variants of this magazine available around the world. There are regional versions as well as versions for girls and younger children. In most countries, it can be ordered via the website at no cost. For those in the Australia and New Zealand there is an initial cost of $19.95 AUD, which covers you for all future issues – so long as you remember to renew it when required. Subscription forms can often be found in toy departments of major retailers, in toy stores or from the special LEGO Club Australia website. You can also subscribe via the isubscribe magazine subscription service. LEGO Australia regularly provides free subscriptions at special promotional events or as competition prizes. The main magazine is published quarterly.

There is also a range of magazines available in digital format via the LEGO website.

BJ banner.logo

Brick Journal was the first major independent LEGO fan magazine. It started as a digital only publication in 2005 and became available in both print and digital formats in 2007. Editor, Joe Meno, describes it as “ ultimate resource for LEGO enthusiasts of all ages. It spotlights all aspects of the LEGO Community, showcasing events, people, and models in every issue, with contributions and how-to articles by top builders worldwide, new product intros, and more”. The magazine now has an Italian version and there are plans for expansion into other markets in the near future.  Brick Journal is available bi-monthly.


Blocks magazine first appeared in late 2014 and quickly gained a popular following amongst LEGO fans and the wider community. This is in part due to its availability in local newsagents as well as via a subscription. It can be purchased either as a print or digital subscription. It describes itself as “as celebration of everything LEGO. Aimed at enthusiasts young and old it is the perfect way to immerse yourself in the world of plastic bricks”. Blocks magazine is published monthly.

brickslogo      bricksculturelogo

Bricks and it’s sister publication, Bricks Culture, are the newest of the LEGO themed publications. Bricks enables one to “Immerse yourself in the world of LEGO fandom” and Bricks Culture focuses on “Recognising and celebrating the culture of LEGO and its place in the world”. Both magazines cover sets, themes, building, events and people. Bricks concentrates more on LEGO news with a strong focus on collecting and building whereas Bricks Culture is “artier” with a stronger focus on people and their stories. Bricks will be published monthly from August 2015 and Bricks Culture will be available quarterly. Print and digital subscriptions are available from their website.

Logo Hispabrick Magazine logo

Starting in 2008, HispaBrick magazine was originally established as a means of sharing and retaining the works of Spanish AFOLs. The publication was originally available only in Spanish but, due to interest from other countries, the magazine became available in both English and Spanish from issue 3. It covers all aspects of the LEGO hobby including reviews, AFOLs, clubs, LEGO employees, events, and special uses of LEGO Bricks. There is a special emphasis on Mindstorms and Technic. HispaBrick magazine is published every four months and is available as a free digital download from their website.


RailBricks is a specialist magazine that caters for the LEGO Train enthusiast. The magazine commenced in 2007 and is published irregularly.  Although there hasn’t been an issue since mid-2014, there are plans to revitalise the magazine in the near future. Past issues are available as a free digital download or as a print edition from their website.

Other magazines

Also available to a limited market of the UK and Ireland are magazines for kids on the themes of Ninjago, Chima and Friends. These began publication in 2014 and may feature a “free gift” with each issue. Recently, a Star Wars themed magazine with a “free gift” has become available in Europe.